BBB
Unlock the full potential of your ride with BBB – the brand that rides alongside you. With a comprehensive range of cycling accessories, BBB understands the detailed needs of cyclists, providing helmets, tools, and gear for your riding experience. Quality is at the core of every BBB product, a guarantee of durability, innovation, and unwavering reliability.
BBB is a pledge to cyclists, ensuring you're equipped for any journey, whether navigating urban landscapes or tackling rugged trails. Join us in the pursuit of cycling excellence, where every pedal stroke is backed by gear that comprehends the challenges of the road. BBB is your ally, dedicated to supporting your cycling journey with confidence and reliability.
Having been part of the cycling community for 25 years, BBB Cycling was founded in 1998 by former cyclists Chris Koppert and Frank Moons, who understood firsthand what cyclists truly needed. From helmets to tools, BBB develops high-quality cycling products, distributing around 1500 unique items to over 40 countries. Proud of their achievements, BBB designs their products within the walls of our Netherlands headquarters.
Rooted in five core values, passion for cycling products, exploration, inclusivity, holistic development focus, and strength in unity, BBB is not just a brand but a philosophy. These values guide every aspect of BBB’s work, from product development to sponsorships, defining who they are, what they do, and how they do it. Join the BBB family – where cycling meets confidence, innovation, and community.